‘what’s in a name?’ they say…. but from the name here, FUNCTIONREGALIA, it’s more than obvious that this season’s Spring/Summer Collection of Burberry Prorsum is all about the practicality of truly high-fashion ensemble. The Burberry Prorsum Spring/Summer 2016 Collection couldn’t be any better a proof of the fact that fashion is not for showcasing only at the red carpets and high-society parties anymore, instead it’s for everyone who has a sense of style and dares to be fashionable at every step of life.
Fashion, like most other aspects of the world around us, is moving forward with the demand of the target audience. And Burberry made the first move, as a fashion brand, in the sense of blending in the digitization of 21st century. The majority of fashion’s target these days are the millennials who are also ‘infamous’ for having least amount of time at hand for almost everything we are involved in. We are always on the go. Thanks to internet and smartphones, as well as apps like Snapchat and of course, our very favorite YouTube. Burberry took the full advantage by unveiling pretty much the entire SS16 collection on Snapchat at 7 pm on 6th September 2015, just the night before the actual runway. Why delay and miss out on a great deal of attendees who are your loyal fans, but for many known as well as unknown reasons fail to attend the live runway?
Also, this strategy makes real sense (and here we go, talking the marketing major 😛 ) when you know that you have something to offer for which the entire fashion industry will go ga-ga and you’ll have to bear with a never-ending waiting list. Talking about yet another Burberry icon (soon-to-be) the gabardine-constructed nylon floppy backpack in black & khaki and with leather buckles- which like the Blanket Poncho/Scarf gave us the opportunity to have our initials on it. Pretty sure, most of the registration for that bag has been made even before it was unveiled on the runway!!! Oh, and there was this second move- a first ever beutorial (beauty tutorial) of live runway was streamed by Sephora on YouTube. So, it actually softens the pain of not being an invitee to the actual runway…. sighs do come out though…. hmmm 😦
Rest of the show was pretty much the same… Hyde Park, ushers with military-precision expertise, Kate Moss, Cara Delevingne, Jourdan Dunn, Suki Waterhouse, Benedict Cumberbatch, Sienna Miller, Paloma Faith… same old same old… 😛 Oh, almost forgot… this year Alison Moyet performed live with a 32-piece orchestra set at the center of the entire hall. The familiar hits like All Cried Out, Only You, and Whispering Your Name were played.
So that’s that… enough with the X-factors… let’s come to business…
Like that backpack, the entire Burberry Prorsum SS16 Collection called FUNCTIONREGALIA was centered around the carefree attitude of youth and energy. There were coats of course, lots of it… c’on we’re talking about Burberry after all… and although, the collection is supposed present clothes for the summer season, this SS16 collection did realize that people love traveling now more than ever and while it will be summer in London, winter will be observed in one place or another in the world. So there was this perfect black pea coat, the duffle coat, trenches made with lace and spliced with sporty mesh, officer jackets with frogging and regimental golden buttons… and obviously, a leather biker… trimmed with golden cords.
This golden cording was also seen on the slippery oyster silk slip maxi dresses. There was an array of flirty, feminine, figure-hugging dresses… most of them had lattice like patterns. Lace dresses in black, primrose yellow, mint and beige were also seen. And here go my top 5 of the entire collection because of their free-spirited attitude with fun & flirtatious vibe:
Although, I liked the SS15 Collection much better 😛 😉 than this one, FUNCTIONREGALIA- the Burberry Prorsum SS16 Collection is one of Christopher Bailey’s most on-the-pulse collections so far. Enjoy the rest of the collection here: